ARM Publisher Pay
Atlas Publisher Pay is a program which provides Agency/Advertisers the ability to run Atlas Rich Media or Atlas InStream on approved Publisher sites, where the Publisher agrees to pay Ad Serving Rich Media fees.
How it works:
Atlas has built a network of Preferred Publisher Partners who agree to absorb Rich Media Ad Serving costs. Instead of invoicing the Agency/Advertiser, Atlas will invoice the Publisher directly.
The network includes:
| AOL (Time, Turner, Tacoda, Etc) | McClatchy Interactive |
BizJournals |
Media Mayhem |
Burst Media |
MSN |
| CondeNast |
Neo Edge |
| Entrepreneur.com | Pheedo |
| Forbes | Technorati |
| Gorilla Nation | TreeHugger |
| IBS (Internet Broadcasting Sys) | Tremor |
| Under Ground Online (UGO) | |
| Whitepages |
Process:
If the Agency/Advertiser is interested in Atlas Rich Media Publisher Pay, they should contact their Atlas Account Manager or contact the Included Program Team.
Agency/Advertiser should provide the following campaign details for each Buy, for each Creative Type*:
Company
Branch
Client
Advertiser
Media Plan
Buy
Placement Names
Run Dates
Creative Type (In Page, In Page with Video, Expand, Expand with Video, Floating)
Estimated Impressions
*The above information is needed for each publisher/placement that will be participating in the Publisher Pay Program.
Upon confirmation, Atlas will flag the participating publishers/campaigns for appropriate billing. If you believe you were invoiced incorrectly for a Pub Pay Buy, please contact the Included Program Team or your Account Manager with Buy details.
