Atlas Rich Media :: Media Partners

ARM Ad Types

Background

What is Atlas Rich Media?

Atlas Rich Media is a media platform that gives agencies a wide range of options when developing creative for their clients. Creative designers can build rich, highly interactive creative executions using the Macromedia Flash authoring tool. These ads are then trafficked through the Atlas system and can be served into a variety of publisher inventory, such as in-page banners, expanding banners, floating ads, or other over-the-page units.

Atlas Rich Media serves four format types

In-Page: An ad that resides in a fixed placement (banner space) on the publisher site.
Expanding: An ad that resides in a fixed placement (banner space) on the publisher site that is capable of expanding outside that placement and over page content.
Floating: An ad capable of displaying over page content but is not associated with any fixed banner space on the publisher's page.
Custom: An ad that combines expandable and floating behavior, or uses other unique features, such as floating ads that resolve into a banner space, page peel-backs, and roadblock ads.

All formats have advanced tracking, polite download, and audio/video capabilities and are served through Atlas Rich Media ad tags

Rotating Standard and Atlas Rich Media ads

In order to run both Atlas Rich Media and Standard ads you must make the “Creative Category” in the placement properties a TopLayer format (i.e., Expanding, Floating, or Custom TopLayer). You will be charged on what is served, not on the placement type. Atlas Rich Media also suggests that the delivery method is set to “JavaScript”.

Copying Ads

Search Placements
Search for the placements you would like to change and select all of them
Hover over Assignment and select “View Ad Assignment Summary”. This will take you to the Ad Assignment Summary page.
Edit the ad in question by selecting “Click Here to test” on the Ad Assignment Summary page.
(View screen here)
Make the necessary change to your ad, click save and close out of ad.
Next hover over “options” of the placement you’d like to copy and select “Copy Positioning/Display”
(View screen here)
Select all of the ads you would like to copy and what you are copying (i.e., Positioning, Display Options or Survey Vendors) and click ok.
Your ads will now all have the same Positioning, Display options, or Survey Vendor as the ad you copied.

Positioning Left Expanding Ads

All ads that expand left need to be positioned because Atlas Rich Media automatically anchors the panels to the top left corner of the alternate gif.

If creating a new ad:

Go through the Rich Media Wizard as you normally do and when you get to step 6 “Position and Test” click on the “Position and Test button”
When you see your alternate ad click the Full Ad button to play the ad. You will notice that the unit is not anchored over the alternate.
(View screen here)
In order to anchor the 160x600 ad over the alternate, if the floating panel is 360 pixels wide, you will need to position both the “banner” and “expand” phases -200 to the left and click "Save". That is, the width of the expand panel, minus the width of the alternate image.

If your ad has already been created:

Go to “Search Ads” in Atlas and search for the ad that needs positioning
When the ad comes up select “Click here to test”
When the position and test loads select the “Positioning” tab
When you see your alternate ad click the Full Ad button to play the ad. You will notice that the unit is not anchored over the alternate.

(View screen here)
In order to anchor the 160x600 ad over the alternate, if the floating panel is 360 pixels wide, you will need to position both the "banner" and "expand" phases -200 to the left and click "Save". That is, you want to shift it by the width of the expand panel, minus the width of the alternate image.

Positioning Floating Ads

If creating a new ad:

Select “Floating Toplayer” in step 1 of the Rich Media Wizard
After you select the creative from the drop down you will notice the height and width below the flash file. Write these dimensions down as you will need them for step 6 of the Rich Media Wizard.
(View screen here)
Go through the Rich Media Wizard as you normally do and when you get to step 6 “Position and Test” click on the “Position and Test button”
When the position and test tool loads click the Full Ad button to play the ad. You will notice that the unit is not the correct size and is at 100%.
(View screen here)
In order for the ad to look correct, you will need to position all three phases “teaser”, “reminder” and “main”. The Size Type needs to be set at “Absolute” and we recommend that the Position Type is Anchored to the “Center” and
click save and test again.

(View screen here)

If your ad has already been created:

Go to “Search Ads” in Atlas and search for the ad that needs positioning
When the ad comes up select “Click here to test”
When the position and test tool loads select the “Positioning” tab
Under the Positioning tab click the Full Ad button to play the ad. You will notice that the unit is not the correct size and the Position Type is set to Relative and the size is at 100%.
(View screen here)
In order for the ad to look correct, you will need to position all three phases “teaser”, “reminder” and “main”. The Size Type needs to be set at “Absolute” and we recommend that the Position Type is Anchored to the “Center” and
click save and test again.
(View screen here)

Best Practices for Floating Ads that Resolve into a Leave Behind

All ads that start off floating and resolve into a leave behind should be set up as a “Custom TopLayer” ad
Please note: Custom TopLayer has a different price then Expanding and Floating so please check with Media Planner before creating this type of ad.

If creating a new ad:

Select “Custom Toplayer” in step 1 of the Rich Media Wizard
Go through the Rich Media Wizard as you normally do and when you get to step 6 “Position and Test” click on the “Position and Test button”
When the position and test tool loads click the Full Ad button to play the ad. You will notice that the unit is not anchored to the alternate when it completes play.

(View screen here)
In order for the ad to look correct, you will need to position all three phases “teaser”, “reminder” and “main”. The Size Type needs to be set at “Absolute” and we recommend that the Position Type is Anchored to the “Center” for the
“Teaser” phase and Anchored to the “Alternate” for the “Reminder” and “Main” phase. When this is done, click save and test again.

(View screen here)

If your ad has already been created:

Go to “Search Ads” in Atlas and search for the ad that needs positioning
When the ad comes up select “Click here to test”
When the position and test loads select the “Positioning” tab
When the position and test tool loads click the Full Ad button to play the ad. You will notice that the unit is not anchored to the alternate when it completes play.

(View screen here)
In order for the ad to look correct, you will need to position all three phases “teaser”, “reminder” and “main”. The Size Type needs to be set at “Absolute” and we recommend that the Position Type is Anchored to the “Center” for the
“Teaser” phase and Anchored to the “Alternate” for the “Reminder” and “Main” phase. When this is done, click save and test again.

(View screen here)

Adding a Survey Vendor

How to utilize a survey vendor

Step 1: Locate the Options Tab for the selected ad within the placement and select Edit Survery Vendor.

Step 2: Locate the Survey Vendor section and select Yes.

Step 3: Select the appropriate Vendor you are using.

Step 4: Select Phase of Ad for Survey. Note: banner will initiate the survey when the ad loads, and expand will initiate the survey when the ad is expanded