Atlas Rich Media Benchmarks
January 2010 - March 2010
Clickthrough Rate |
Interaction Rate |
Average Brand Exposure Duration |
|
|---|---|---|---|
| Automotive | 0.3088% |
12.6784% |
34.28 sec |
| Consumer Goods | 0.2896% |
5.1676% |
31.52 sec |
| Education, Government & Charity | 0.2881% |
8.6601% |
31.92 sec |
| Entertainment | 0.1872% |
4.9044% |
35.44 sec |
| Food & Beverage | 0.3877% |
17.8697% |
30.99 sec |
Insurance & Financial Services |
0.1037% |
2.0127% |
25.28 sec |
| Internet & Technology | 0.1615% |
5.2313% |
27.90 sec |
| Pharmaceuticals | 0.1511% |
6.8683% |
29.76 sec |
| Retail | 0.2305% |
7.5521% |
26.72 sec |
| Telecommunications | 0.2046% |
18.6839% |
32.74 sec |
| Travel | 0.2094% |
5.0702% |
31.13 sec |
| All Verticals | 0.1953% |
5.0702% |
29.63 sec |
* Clickthrough Rate: Total Clicks / Total Impressions
* Interaction Rate: Impressions with an Interaction / Total impressions.
* Interaction: User action resulting in ad expansion (Expanding and Floating formats).
* Average Brand Exposure Duration: Average length of time an ad was visible.
* Metrics based on Atlas Rich Media Expanding & Floating ads.
