Atlas Rich Media Benchmarks
December 2009 - February 2010
Clickthrough Rate |
Interaction Rate |
Average Brand Exposure Duration |
|
|---|---|---|---|
| Automotive | 0.2294% |
11.7117% |
32.66 sec |
| Consumer Goods | 0.2488% |
5.3776% |
30.44 sec |
| Education, Government & Charity | 0.2690% |
6.9617% |
31.66 sec |
| Entertainment | 0.2502% |
7.1560% |
35.73 sec |
| Food & Beverage | 0.4474% |
14.4004% |
28.03 sec |
Insurance & Financial Services |
0.1105% |
1.6847% |
25.59 sec |
| Internet & Technology | 0.0666% |
0.8112% |
25.40 sec |
| Pharmaceuticals | 0.1346% |
5.1542% |
24.66 sec |
| Retail | 0.2638% |
5.8077% |
25.33 sec |
| Telecommunications | 0.3284% |
17.5495% |
31.89 sec |
| Travel | 0.2888% |
7.7801% |
35.88 sec |
| All Verticals | 0.1609% |
4.4220% |
27.98 sec |
* Clickthrough Rate: Total Clicks / Total Impressions
* Interaction Rate: Impressions with an Interaction / Total impressions.
* Interaction: User action resulting in ad expansion (Expanding and Floating formats).
* Average Brand Exposure Duration: Average length of time an ad was visible.
* Metrics based on Atlas Rich Media Expanding & Floating ads.
